Pigwich is an all American restaurant in Kansas city. They started as a butcher shop, providing classes to locals. Later they started a food truck which quickly grew into a larger restaurant. They specialize in Burgers, subs, fries, and beer. All their meets and breads are local sourced, and they provide catering upon request.
Pigwich Eatery stands out for its bold personality and distinctive flair, qualities that are echoed in its current branding. While their existing identity leans into a rustic, homey, and somewhat flashy aesthetic that nods to their history, I saw an opportunity to build on these roots. In this redesign, I focused on deepening the sense of southern charm and celebrating the eatery’s local, community-driven spirit. The updated visual language elevates their rustic style into something more refine. Evoking the warmth of a farm kitchen and reinforcing the idea that their offerings are truly homegrown and thoughtfully sourced.
Egg Shell White
Early Logo Concepts
refined Logo Sketches
Organic White
Butcher Block Brown
Grass Fed Green
Process - Ideation
Medium Rare Red
